Research on the Short Video Path of AI Empowering Chinese Wine e commerce to go Overseas

Amid the globalized digital era, short video marketing has become core for Chinese wine e commerce going overseas, yet it faces challenges like cultural mismatch, fierce traffic competition and weak data driven capability. This study explores AI enabled short video breakthrough paths for these e commerce firms. It reveals AI's internal logic resolving information asymmetry via data insight content production precise distribution effect feedback . Supported by five key technologies e.g., user profiling, intelligent content generation , AI boosts marketing efficiency through customized content, cross cultural communication, precise user reach and full link optimization. The study provides theoretical and practical guidance for Chinese wine e commerce to enhance global competitiveness. Wei Yao | Zhang Yi Hui "Research on the Short Video Path of AI Empowering Chinese Wine e-commerce to go Overseas" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-5 , October 2025, URL: https://www.ijtsrd.com/papers/ijtsrd97440.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/97440/research-on-the-short-video-path-of-ai-empowering-chinese-wine-ecommerce-to-go-overseas/wei-yao