Green Innovation and Its Importance in Product Development

This paper explores the realm of green innovation and eco friendly product development, showing how companies can incorporate sustainable practices into their operations to promote environmental sustainability. This chapter offers insights into the significance of developing eco friendly products and green innovation through a thorough examination of numerous current business trends and emerging paradigms.It illustrates the value of implementing sustainable business practices in the current dynamic market environment via case studies and real world examples. Mr. Mohit Gupta | Mr. Alok Kumar Shukla "Green Innovation and Its Importance in Product Development" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-5 , October 2025, URL: https://www.ijtsrd.com/papers/ijtsrd97557.pdf Paper URL: https://www.ijtsrd.com/engineering/other/97557/green-innovation-and-its-importance-in-product-development/mr-mohit-gupta