Challenges and Opportunities of Artificial Intelligence in Cognitive and Behavioral Research

The integration of Artificial Intelligence AI into cognitive and behavioral research has created new opportunities for understanding human thought, learning and behavior. This qualitative study examines the challenges and opportunities related to the adoption of AI in cognitive and behavioral research, particularly in Coimbatore District. The study aims to understand how researchers, psychologists and academicians view AIs role in improving research efficiency, data analysis and behavioral modeling, while also addressing the ethical, practical and psychological challenges faced in its implementation. Thirty participants, including cognitive researchers, behavioral psychologists and educators from selected institutions in Coimbatore, were interviewed through semi structured interviews and focus group discussions using purposive sampling. Thematic analysis was used to interpret the qualitative data, focusing on recurring patterns and insights from participants' experiences. The findings indicate that AI offers significant advantages in cognitive and behavioral research, such as better data processing, predictive modeling, individualized participant analysis and improved research accuracy. Participants noted that AI tools provide deeper insights into human cognition and behavior, allowing for innovative experimental designs and real time behavioral tracking. The study concludes that while AI has the potential to transform cognitive and behavioral research, its successful implementation requires ethical safeguards, professional training and a balanced approach that combines human judgment with AI capabilities. Ms. Vidhya E | Ms. Sanjena. S "Challenges and Opportunities of Artificial Intelligence in Cognitive and Behavioral Research" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-9 | Issue-5 , October 2025, URL: https://www.ijtsrd.com/papers/ijtsrd97690.pdf Paper URL: https://www.ijtsrd.com/humanities-and-the-arts/psychology/97690/challenges-and-opportunities-of-artificial-intelligence-in-cognitive-and-behavioral-research/ms-vidhya-e