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Opportunities of Base of the Pyramid from the Perspective of Resources and Capabilities
Journal: Journal of Research in Business, Economics and Management (Vol.1, No. 1)Publication Date: 2015-01-20
Authors : José G. Vargas-Hern;
Page : 24-30
Keywords : Base of the Pyramid; strategy; resources and capabilities.;
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Abstract
This paper addresses the issue of the Base of the pyramid (BOP) from the perspective of resources and capabilities, analyzing the best strategies to enter the market, making appropriate use of internal resources, which is the main determinant of innovation and organizational capabilities with which have good results, and success stories of Mexican companies were analyzed.
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Last modified: 2015-06-09 21:20:22