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TRANSFORMATION DIGITALE ET DECISION DACHAT DES CONSOMMATEURS DANS LES SUPERMARCHES AU BENIN : ETUDE EXPLORATOIRE

Journal: International Journal of Advanced Research (Vol.13, No. 12)

Publication Date:

Authors : ;

Page : 1424-1436

Keywords : Digital transformation purchasing decision consumers supermarkets;

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Abstract

This article examines the factors of digital transformation in supermarkets in Benin and their influence

Last modified: 2026-01-30 15:04:36