Information technologies in electoral communication: a comparative analysis of Russia and Vietnam

This paper examines the use of information technology in election communications in Russia and Vietnam. Using a comparative approach, the study analyses factors such as legal regulation, digital infrastructure, communication platforms, and voter mobilization methods. The results show that both countries have expanded the use of digital technologies in elections, but differences in political systems shape different communication models. In Russia particular attention is paid to data processing technologies and the use of various digital platforms; in Vietnam, targeted communication and popular social media play a leading role. This paper demonstrates through a comparative analysis that information technologies are increasingly becoming a key factor in the organization and communication of elections, thereby providing Vietnam with valuable lessons that can be flexibly applied in the process of digital transformation in the electoral sphere.