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LE ROLE DE LA CONFIANCE DANS LA RELATION CLIENT-MARQUE A L'ERE DU NUMERIQUE DANS LES PME BENINOISES
Journal: International Journal of Advanced Research (Vol.14, No. 01)Publication Date: 2026-01-15
Authors : Modi Adamou; Dossa Theodore Mehoba;
Page : 16-28
Keywords : Modi Adamou and Dossa Theodore Mehoba;
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Find it from : Google Scholar
Abstract
The purpose of this paper is to understand the role of trust in customer-brand relationships in the digital age in Beninese SMEs.
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Last modified: 2026-02-06 16:36:22