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BRIDGING THE GREEN PURCHASING GAP: ANALYSING CONSUMER PERCEPTION, BRAND AWARENESS, SOCIAL INFLUENCE, AND ACTUAL BUYING BEHAVIOUR FOR NATURAL AND SUSTAINABLE PERSONAL CARE PRODUCTS
Journal: International Journal of Advanced Research (Vol.14, No. 01)Publication Date: 2026-01-15
Authors : Saumya Bansal;
Page : 1351-1355
Keywords : green purchasing gap brand awareness consumer perception personal care sustainability social influence purchase behavior green marketing;
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Abstract
The green purchasing gap describes the disconnect between consumers intentions to purchase eco-friendly
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Last modified: 2026-02-24 15:30:36