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CONSCIOUS CONSUMERISM: DOES CORPORATE SOCIAL RESPONSIBILITY INFLUENCES INDIAN RETAIL MARKET PURCHASE DECISIONS
Journal: International Journal of Advanced Research (Vol.14, No. 01)Publication Date: 2026-01-15
Authors : Narsis; Mageshwari G;
Page : 1177-1192
Keywords : Environmental sustainability Consumer priority purchasing decisions Structural equation modelling Consumer behaviour;
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Abstract
Introduction:This exploratory study investigates the role of environmental sustainability in mediating
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