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THE PERSUASIVE EFFICACY OF ADVERTISING APPEALS IN SOCIAL MEDIA INFLUENCER MARKETING

Journal: International Journal of Advanced Research (Vol.14, No. 02)

Publication Date:

Authors : ; ;

Page : 25-29

Keywords : ;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

Influencer marketing has emerged as a crucial persuasion mechanism.

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Last modified: 2026-02-26 16:32:32