Chatbot Marketing

A chatbot, or bot, is programmed to look for specific text or voice input and reply with preset answers. Rule based chatbots are a much older form of conversational support, relying on keyword based if then logic and structured scripts. Chatbot marketing or bot marketing is a digital marketing strategy that involves using chatbots to promote products, services, or brands. It is based on artificial intelligence or rule based assistants designed to automate and enhance marketing tasks. It leverages automated messaging to engage customers specifically in marketing and sales processes. It helps brands and customers engage more closely by resolving a complaint or problem. Available 24 7 across a multitude of platforms, chatbots tailor customer conversations with the ultimate goal of generating leads, promoting sales, and providing valuable support and information. This paper presents how chatbots can be successfully implemented in marketing. Matthew N. O. Sadiku | Janet O. Sadiku "Chatbot Marketing" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-10 | Issue-1 , February 2026, URL: https://www.ijtsrd.com/papers/ijtsrd100063.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/100063/chatbot-marketing/matthew-n-o-sadiku