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ROLE OF AI IN DIGITAL MARKETING: A SYSTEMATIC LITERATURE REVIEW AND BIBLIOMETRIC ANALYSIS
Journal: International Journal of Advanced Research (Vol.14, No. 02)Publication Date: 2026-02-16
Authors : Manoj Bansal Asmita Choudhary; Bharath. S;
Page : 43-50
Keywords : Artificial Intelligence Digital Marketing Systematic literature review Bibliometric Analysis.;
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Find it from : Google Scholar
Abstract
This Paper demonstrates the role of artificial intelligence (AI) in digital marketing through systematic literature
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Last modified: 2026-03-14 15:00:46