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Структурирование конкурентного преимущества полиграфического предприятия
Journal: Sociosfera (Vol.4, No. 1)Publication Date: 2013-03-15
Authors : Kukharuk A. D.;
Page : 191-197
Keywords : competitive advantage; stakeholder theory; resources; structure; efforts;
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Abstract
The nature of the concept of "competitive advantage of the company" if analyzed. The concept of "structuring a competitive advantage" is suggested. The model of structuring of printing company’s competitive advantage based on fundamentals of stakeholder theory is developed
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