Designing Campaign Message Through The Main Visual Elements In Character AnimationJournal: International Journal of Scientific & Technology Research (Vol.3, No. 11)
Publication Date: 2014-11-15
Authors : Rina Wahyu Winarni; Winny Gunarti W.W.; Wirawan Sukarwo;
Page : 19-23
Keywords : Keywords campaign message; visual elements; character animation.;
Abstract Animated film could be one form of media campaigns. This study designed a short animated film entitled The Story of Three Little Girls as a creative strategy to help socialize the issue of human trafficking especially for teenage girls in Indonesia. As a media campaign this animated presents visual narrative and the main characters. The visual narrative of character animation involve the visual elements consisting of visual style of facial features body posture and fashion style. Qualitatively the discussion about the visual elements using a semiotic approach to reading visual signs in the character animation. Quantitatively this study also involving 130 students to read the meaning of the visual style. The visual narrative of character animation show the main visual elements that can build the campaign message.
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