In the Quest of a New Model of Strategic Change

This paper provides a glimpse of the two opposing change approaches i.e. Revolutionary change (discontinuous) and Evolutionary change (Continuous) from the writings of established management thinkers and endeavors to outline Revolutionary change in contrast to Evolutionary change. It also emphasizes on the fact that in addition to the mere preference of the strategic change approach by the organizational management there are a number of other external factors like the opportunities, threats, culture along with some internal factors like culture and capability which designs the path of the change. Hence, a model is proposed, which can be empirically tested in subsequent studies to find its significance in the field of strategic management.