Структурно-семантическая характеристика китайских эргонимов на примере названий магазинов женской одежды

Ergonyms ? own names of business associations of people, which purpose rgonyms ? own names of business associations of people, which purpose rendering of panned pragmatical in endering of panned pragmatical infl uence on the addressee. This article is devoted to the uence on the addressee. This article is devoted to the study of Chinese ergonyms in terms of the names of women’s clothing stores in the North- tudy of Chinese ergonyms in terms of the names of women’s clothing stores in the North- East of China. The author studies the classi ast of China. The author studies the classification of ergonym by the presence or absence of cation of ergonym by the presence or absence of pragmatic in them, particularities of their functioning and studies structural and semantic ragmatic in them, particularities of their functioning and studies structural and semantic characteristics of Chinese ergonyms. The article also deals with communication failure situa- haracteristics of Chinese ergonyms. The article also deals with communication failure situa- tion and their reasons. ion and their reasons