E-AUCTION PLATFORMS IN RUSSIA: THE ISSUES OF POLITICS AND COUNTRY-OF-ORIGIN

The focus of the current research is on online auction platforms in Russia as one of the major e-commerce realms continuing to grow worldwide. Although extensive previous research in the field of online auctions provides a comprehensive theoretical background, no research has yet been conducted regarding the Russian users decision to participate in online auctions taking into account political factors and county of origin (COO) effects that leads to a specific knowledge gap. Discussion is raised around obtained results that can be used not only by the community of online auctions buyers and sellers but also by online auction platforms to strengthen their positions in the Russian market.