Создание положительного имиджа в малом бизнесе как социальная технология

Article purpose is the analysis of creation of positive image in small-scale business as social technology. Problems: to make definition of small-scale business and social technologies; to allocate intrinsic characteristics of social technologies; to define technolozation process of formation of image. The practical importance of article consists in possibility of application of the resulted recommendations in practice of social management by small-scale business