Adoption of Internet Banking in Kashmir Valley (Benefits of E-Banking and Customer Satisfaction for E-Banking)

Abstract The emergence of advanced global information infrastructure (including information technology and computer networks such as the Internet and telecommunications systems) enables the development of electronic commerce at a global level. The connectivity of world through internet which makes the world as global village has basically changed the customers' expectations towards the accuracy, speed, and in turn, availability, ease, pricing service, and speed of service have created a competitive advantage for all organizations, including public banks as well as private banks. These developments have made a new type of economy, which we can call the digital economy. The fast emerging digital economy is bringing with it rapidly changing technologies, increasing knowledge intensity in all over the business world, and creating virtual supply chains and new forms of businesses and service delivery channels such as e-commerce which includes e-banking. Now a day’s most of the banking happens while you are sipping coffee or taking an important call. ATM services are available at your doorsteps. Banking services are accessible round the clock. There are more plastic cards in your wallet than currency notes and some people are now using mobile phones to transfer the money. A huge part of this change is due to advent of IT. Customer satisfaction is the key to market Internet Banking (IB) services. This paper focus on various aspects regarding Awareness of IT, benefits of e-banking, services provided by banks and customer attraction and satisfaction for e- Banking.