A New Human Resource-Based Entrepreneur Creation Model with Local Community Development Approach: A Case of Poor People in Surabaya City

Poverty alleviation attempt taken by Surabaya city’s government through entrepreneurship development has not achieved maximum result yet. The data of Urban Community Empowerment Agency shows that the Surabaya poverty rate is still high. It is because of weak entrepreneurship culture among Surabaya people, in the terms of their mentality that prefers pursuing salary, despite insufficiency. Such the mentality is created through HR (human resource) development, because HR is a determinant in creating new businesses in economic development. The research aimed to get a description on Human Resource quality that could be seen from demographic, social, and economic characteristics and economic action interrelationship in social network as input to developing the local community. There were three pillars in local community development approach described here: public participation, public initiative and interaction between the members of society to create new entrepreneurs within urban poor community. This study employed a descriptive quantitative method with single table analysis and the data was collected using survey technique; then a new entrepreneur creation model was formulated with local community development approach.