Standard Albanian and the Language of Television Concrete Observations

The in every standard language there are phonetic, morphologic, syntactic and lexical norms at work. In the process of standardization of a language, the rules of orthography occupy a central role. Orthography is not an independent system of rules which stands alone by and of itself. To grasp the essence of the main features and problems concerning the orthography of a language it is not enough to learn by heart the basic rules and principles, but also to respect and observe these rules and orthographic norms. The main goal of this paper is to highlight the several violations of the standard of the Albanian language committed by several television channels. Such violations concern not only the written form (subtitles), but also the spoken one. Based on the concrete observations carried out in different mass media, we can say that such violations represent not only a serious problem, but also a grave threat to Standard Albanian. In every instance, we have tried to juxtapose every possible violation with the norm and the respective rule, and we have also given the correct version according to the principles of the Albanian language.