Advertising and Consumers Exploitation an Observational Study of Pakistani Media

The principle of “Caveat Emptor” which meant buyer beware governed the relationship between seller and the buyer has changed. In the era of open markets buyer and seller can face to face, seller exhibited his goods and buyer thoroughly examined them and then purchased them. It would assume that the consumer would use all his core and skill which entering into transaction. This thought closer to the seller and to the quality of the product. But with the growth of globalization trade, and media, the rule no more holds true. It is now impossible for the buyer to examine the goods beforehand. A substantive amount of knowledge has been highly interred wined with the exploitation of consumer rights by television through advertising. This is misguiding the consumer to by harmful and unnecessary products. It tranquilizes the consumer to buy a specific brand or unhealthy products. This practice affects and exploited the corner right; to choose, to education and information.