Sustainable tourism development: a perspective for Korça region

There is a growing concern for the protection of the environment and the adoption of business policies nowadays that will enable to the earth’s resources to be sustained. It is also essential the maintenance of a profitable and sustainable tourism sector at any particular destination. In this aspect, concern for sustainability is central to the management of both markets and the destination. Marketers are using marketing tools not only for creating a successful destination but even for oriented them to the sustainable tourist destination. This article attempts to tell how a destination as Korça region can remain competitive and build a sustainable character, a factor which represents one of the most important competing advantages by using a model for sustainable tourism. This article is made for this region and there are two questionnaires used: one for tourists and the other for community.