ADVANCED TECHNOLOGY AND AGRICULTURE PRODUCTION: A STUDY OF ADOPTION TECHNOLOGY

Pakistan’s agricultural sector has been contributing to the economy of the country at large. Hence the sector has been considered as the back bone of to the country. This paper reviews technology’s role in the agriculture production in Murid, Chakwal. Since it is assumed that advanced technological use have replaced the traditional agricultural techniques, the study is an attempt to have a qualitative analysis of the said hypothesis. Non-probability stratified sampling technique has been used to conduct the research on a sample size of 200 farmers. Key informants helped establish rapport at the field; later interview guide was used to conduct in-depth interviews. The qualitative data collected is discussed after cross tabulation analysis. The findings suggests that early adopters prove to be more advantageous as compare to the followers and laggards since they have learnt the efficient use of technology by evolving strategies based on the indigenous needs.