Validating the TAM Constructs with Behavioural Usage of Facebook
Proceeding: The Fourth International Conference on Informatics & Applications (ICIA2015)Publication Date: 2015-07-20
Authors : Pita Jarupunphol; Wipawan Buathong;
Page : 101-109
Keywords : Facebook; System Acceptance; SEM (Structural Equation Modeling); Technology Acceptance Model (TAM); TPB (Theory of Planned Behaviour); TRA (Theory of Reasoned Action).;
Abstract
This article investigates if the TAM (Technology Acceptance Model), which has been a widely used model for predicting user acceptance of innovations, is still effective for the innovation that has long been experienced b y the users. The hypothesised relationships were based on certain psychological constructs of TAM for predicting behavioural intention toward using a system. Facebook was selected as the technological instrument for testing TAM. SEM (Structural Equation Modeling), a comprehensive statistical approach, was selected for testing the hypothesised relationships. The results show that the relationships of TAM constructs are still valid when experimented on an innovation that has long been experienced by the users.
Other Latest Articles
- Design of a Novel Video on Demand System in a CDN and P2P Hierarchical Overlay Network
- A Cloud-assisted P2P Video Streaming Architecture for Scalable Video Coding
- An Efficient Ant Colony Optimization for Two-dimensional Bin Packing Problem with Defect Issue
- Analyzing Patient Value by Modifying RFM Model With Consideration of The Limitation of Service Throughput: An Investigation of Dental Health Care
- An Approach to Extract Sentimental Messages from Twitter and its Application to Categorization of Human Group - Trial Visualization of Relation between Sentimental Tweeting and Behaviour of School Days -
Last modified: 2015-08-10 22:21:09