TOURIST HOTEL LOCATION SELECTION WITH ANALYTIC HIERARCHY PROCESS

Selection of tourist hotel location is a multi-criteria decision making (MCDM) problem and has a strategic importance for the hotel management. In tourism sector, location selection decisions are critical as they are costly and difficult to reverse, and entail a long term commitment. For this reason, in this study AHP (Analytic Hierarchy Process) method is proposed to help the hotel management to select the most proper location for their new tourist hotel investment. In the application part, selection of tourist hotel location in Denizli, Turkey is conducted to demonstrate the computational process and effectiveness of AHP method.