TO DISCUSSION OF A QUESTION OF IDENTIFICATION OF TELEVISION

The article is devoted to the issues of television identification which are considered from various areas of activity to which it belongs (creative, professional and production). Other issues raised are concerned with the specifics of the small screen which possess own rules, means of expression and functioning trends as well as its own place in Art and Journalism. The article also sheds light on necessity of comprehension of complex nature of television and understanding of multi-factor nature of TV practice and connected concepts.