CONSUMER BEHAVIOUR WITH RESPECT TO ONLINE CUSTOMERS

Marketing is one of the driving forces for our economy of the country and the world. Like every other field the field of marketing is also undergoing rapid changes with the advent of the competition and the technology. One such emerging trend now in the field of marketing is Online Marketing which has a prominent share in driving the consumers and the economy to the new heights. Day by Day more customers are getting attracted to online shopping and many companies are emerging in the business scenario based on online marketing. The companies which can ultimately remain in the close confidence and win the customers hearts, tastes and preferences are only going to remain in the competition for very long time. In this scenario this conceptual paper ultimately tries to study the consumer behavior of the customers who are well versed in online shopping with all the related aspects