РИТОРИЧЕСКАЯ ЛИЧНОСТЬ КАК ВИДОВОЕ ПОНЯТИЕ ЯЗЫКОВОЙ ЛИЧНОСТИ

The article aims to attract the attention of researchers to the importance and urgency of the study not only the language of the person, but also its specific category - rhetorical personality. To realize this purpose the holichesky method and analogy, which resulted in the established hierarchical model of linguistic identity and the theoretical and epistemological rhetorical model of personality, which led to the following conclusions: the category of rhetorical personality is a projection, a manifestation, specific concept of linguistic identity, and today especially it is valuable to study rhetorical personality.