Importance of Search Engine Optimization in online business growth

ABSTRACT This paper presents the essential abstract information concerning program selling (SEM), awareness, Fraud Click, Pay per click (PPC) model, advantages, and downsides. this development would be a valuable addition to man of science and helpful theory for academicians, practitioners, advertisers, and entrepreneurs. The further analysis square measureas are the standard of sponsored ad text, ad position, program improvement (SEO), PageRank, telephone book, bid management etc.