TOURIST BEHAVIOR SELECTION ACCOMMODATION IN LUANG PRABANG LAOS

The objective of this research is to study tourists’ behavior in selection accommodation in Luang Prabang, Laos, and the factors influence of gender, age, education, occupation, income on the perceived importance of marketing variables in this selection. Questionnaires are used to collect data from 385 tourist who visited Luang Prabang. The majority of tourist was female,40-49 years old, homeland from Thailand, France, Japan, China, America, and any others countries, bachelor’s degree holders, married, entrepreneur occupation with USD 800-900 income