ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

DEVELOPMENT OF ?MARKETING-MIX? CONCEPT ? "7R" MARKETING COMPLEX

Journal: Science and world (Vol.1, No. 14)

Publication Date:

Authors : ;

Page : 117-118

Keywords : marketing mix; strategic management; market conditions;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

In this paper, the authors propose a new approach to the content of the ?marketing-mix? concept, inclusion of additional elements in its composition, which allows to consider the marketing mix not in traditional "4R" form, but in an improved "7R" form.

Last modified: 2015-09-15 21:13:05