Share Your Research, Maximize Your Social Impacts
DEVELOPMENT OF ?MARKETING-MIX? CONCEPT ? "7R" MARKETING COMPLEX
Journal: Science and world (Vol.1, No. 14)Publication Date: 2014-10-16
Authors : Artamonov B.V.;
Page : 117-118
Keywords : marketing mix; strategic management; market conditions;
Source : Download
Find it from : Google Scholar
Abstract
In this paper, the authors propose a new approach to the content of the ?marketing-mix? concept, inclusion of additional elements in its composition, which allows to consider the marketing mix not in traditional "4R" form, but in an improved "7R" form.
Other Latest Articles
- SUPPLY MANAGEMENT IMPROVEMENT IN DIVERSIFIED HOLDING
- CULTURAL HERITAGE: INFORMATION LINK BETWEEN GENERATIONS THROUGH THE SIGNS AND SYMBOLS
- STIRPICULTURE AND ETHNIC HYGIENE AS SOCIAL AND PHILOSOPHICAL COMPONENT OF THE FASCISM IDEOLOGY
- SYMBIOTIC DEPENDENCE OF PHOTOSYNTHETIC ACTIVITY AND SPACE ACTIVITIES OF GRAIN LEGUMES DOSES OF PHOSPHORIC FERTILIZERS
- POTENTIAL RESEARCH POSSIBILITIES OF VARIABLE ILLUMINATION OF PLANTS IN GREENHOUSES
Last modified: 2015-09-15 21:13:05