TV Broadcasting in Turkey. The Turkish Television Audience in the Frame of Uses and Gratification Approach

The aim of this paper is to give detailed information about the television industry of Turkey from the perspective of the audience. The first part of the paper is a conceptual analysis of "Uses and Gratification Approach". The second part is an evaluation from the audience perspective to the Turkish television industry in the frame of Uses and Gratification approach and includes a review of the previous researches done in the world and Turkey for the television audience in the sight of this approach. The research will apply a survey of 833 people who had graduated from university of Istanbul to specify the reasons of "why the university graduated Turkish audience watch television", "how do the university graduated Turkish audience watch television" in the frame of Uses and Gratification approach. The paper will make a determination the about the television consuming habits of Turkish audience in the sight of technological use, media time and distribution.