THE ECONOMIC CONTENT OF ENVORONMENTALLY FRIENDLY PRODUCTION OF HORTICULTURE

The work resumes the directions of environmentally friendly production of horticulture items and defines the priority of ecological safety of reproduction processes in the sphere. Noted social and economic consequences of ecological production of fruit and berries. Ways to improve the situation of greening production processes and implementation of the environmental component in horticulture. The problem of ensuring the implementation of the environmental component in horticulture through implementation of energy-saving technologies and integrated production biological systems maintenance of plants. Solved the issue of compliance of quality parameters during production fruit and berries production and management of existing natural resource potential of individual regions growing orchards and berry fields. The terms of achieving the environmental effects of the implementation of environmental protection measures by expanding the range of variability next steps towards improving the efficiency of business operations and achieve reasonably influence of the environmental effect. The factors improve the effectiveness of projects for the development of innovation-intensive horticulture and features of the mechanism of environmental safety.