THE FACTORS INFLUENCE ON THAI STUDENT’S DECISION ON STUDYING IN INDIA

The purpose of this research is to study Thai student’s decision on studying in India, the perceived importance of service marketing mix and the factors influence of gender, age, education, statute and occupation on the perceived importance of service marketing mix variables. Questionnaires are used to collect data from 400 Thai students who study in India. The majority of Thai student was male, 36-40 years old, single, bachelor’s degree holder, student occupation with recommendation by friend.