FACTORS AFFECTING OF ONLINE SHOPPING BEHAVIOR OF CUSTOMERS: A PANORAMIC VIEW

The aim of this research paper is to examine behavior of different types of online buyers towards online shopping websites. The population of this study consists of online shoppers in Jaipur District. Respondents were selected from different gender, age groups, occupations having internet shopping experience. In this paper we try to see the significant change that have been foreseen in the field of e-shopping and the customers’ preference towards e-shopping by designing a closed ended questionnaire to collect the data. Snowball sampling was used to collect data from sampled respondents. Statistical techniques such as mean, standard deviation, reliability test and regression are used in this study.