NEW CHALLENGES FOR B SCHOOLS: SEEKING A GREATER IMPACT FOR DEVELOPING LEADERS, NOT JUST MANAGERS

Business schools have made a very important contribution to management education over the past decades. The new economic and social context creates new challenges for them. Their capabilities will have to evolve if they want to have a deeper impact. Leadership and management are two notions that are often used interchangeably. However, these words actually describe two different concepts. Hard work and technical ability might once have been enough to ensure promotion to the boardroom or the partnership table. Today interpersonal skills, a flair for selling ideas and a capacity for developing people are all just as important. But even combining all those talents as good management is no longer sufficient. The top positions in business are occupied by leaders now, not managers