A sociolinguistic study: a contrastive analysis of the advertisements of private and public institutions in Pakistan
Journal: Journal of Advances in Linguistics (Vol.5, No. 1)Publication Date: 2014-10-08
Authors : Anser mahmood; Ghulam Hafsa; Irum Zahra; Maha Tallat;
Page : 521-527
Keywords : sociolinguistic;
Abstract
It is a qualitative study and aims at providing an in depth analysis of promotional discourse in academic settings, with the focus on the analysis of powerful and hegemonic use of language to publicize, persuade and to hit specific audience, who aspire high to become iconic managers in competitive economic world.
Furthermore, the analysis of interdiscursivity as a sign of social change and transitional period. In order to analyze the commercialization of academic discourse of private intuitions of Pakistan, the contrastive analysis, of the advertisements of a private and a public institution, is focused to highlight that the promotional and consumer discourse places consumption in the central position, in the life of people. The comparative analysis of public and private sector not only highlights the marketizing effect on private sector, but also confirms that public institutions in Pakistan still preserve scholarly and academic discourse. They need not to promote and publicize themselves as the previous result and the fame of the institution are the proof of quality edducatin.As it is a sociolinguistic study so, the analysis also reflects the social post modernity transitional period of Pakistani society.
Other Latest Articles
- The Role of Explicit Knowledge, Noticing, and Attention in L2 Writing and Error Correction: Quantitative and Qualitative Analyses
- PENILAIAN KEBUTUHAN PETANI ATAS PRASARANA USAHA TANI PADA HAMPARAN SAWAH BERIRIGASI
- PENINGKATAN KAPASITAS PELAKU USAHA KERIPIK UBI JALAR DALAM PERBAIKAN MUTU PRODUK DI DESA LINGKAR KAMPUS
- Towards a Semantic Prosodies Approach in the Study of Irony
- PEMBERDAYAAN KELOMPOK IBU-IBU PKK DESA BABAKAN, KECAMATAN DARMAGA, KABUPATEN BOGOR DALAM UPAYA SWAMEDIKASI MENGGUNAKAN TANAMAN OBAT
Last modified: 2015-10-14 18:54:03