FACTORS AFFECTING THE INDIVIDUAL’S BEHAVIOR TOWARDS ISLAMIC BANKING IN PAKISTAN: AN EMPIRICAL STUDY

The purpose of this study is to check the influence of different factors on behavior of individuals towards Islamic banking in Pakistan. This paper was design check that on what basis individuals moves toward an Islamic bank and what they expect from them. Different variables used for the research and random sampling method used for the purpose of data collection. The results show that people choose an Islamic bank mostly due to religious views as well as due the banking services. Students have better understanding about Islamic banking. Old people, females, and students prefer Islamic banking in Islamic banking. There is need to work on awareness of Islamic banking. The limitation of this study is that it is conducted in specific geographical area of Pakistan.