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THE POSITIONING TOURISM ENTERPRISE ON THE TOURIST MARKET OF UKRAINE
Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.169, No. 4)Publication Date: 2015-04-07
Authors : O. Ivanenko;
Page : 27-32
Keywords : positioning; integrated assessment; competitiveness; tourism enterprises; travel market;
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Abstract
The article analyzes the competitiveness of tourism on the basis of integrated assessment of the tourist market. Developed a system of indicators to justify rated financial condition of tourism enterprises of Ukraine. Use rating Tour operator based integrated assessment possible to identify three groups of tourism enterprises: high, medium and low integrated assessment and to evaluate differences in responses by the rating and ranking based on integrated assessment.
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Last modified: 2015-10-31 07:38:57