INNOVATIVE DEVELOPMENT OF INSURANCE ACTIVITY AS BASIS FOR INCREASING ITS EFFICIENCY

The essence and place of innovation as a factor of insurance business effectiveness growth are discussed. Peculiar attributes of innovations development resulting from insurance industry being a part of financial system is revealed. Unique features of innovations’ development in insurance business across different countries are discovered and analyzed. Fundamental trends of insurance products development are characterized: social networking, cloud computing, internet, business processes automation, market share growth of direct sales. Implementation of modern information technologies in insurance business is substantiated. Automation, internet-insurance and on-line insurance are justified to be essential for management of insurance business.