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THE STRATEGY OF CREATING A POSITIVE IMAGE OF THE ORGANIZATION
Journal: Science Journal "NovaInfo" (Vol.1, No. 37)Publication Date: 2015-11-01
Authors : Gordeeva Olga Viktorovna; Kostin Maksim Dmitrievich; Udalov Andrey Aleksandrovich;
Page : 83-86
Keywords : IMAGE; FACTORS; MARKETING STRATEGY; COMPETITION;
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Abstract
The article examined the factors that make up the image of the company. Presents problems in a critical analysis of the currently available methods for forming the image of the organization. In addition, to explore the economic reality of the company's im
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Last modified: 2015-11-01 19:05:43