The state and prospects of development of Ukraine building market
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 1)Publication Date: 2015-08-31
Authors : Darina Ovcharenko; Ukraine;
Page : 2.9-2.20
Keywords : Marketing researches; Ukraine building market; segmentation; macroeconomic and marketing analysis of the market.;
Abstract
Transformation processes and high level of bifurcations in the external socio-economic environment stipulated the requirement of realization of descriptive marketing researches of building market of Ukraine for decreasing the level of informative vagueness. The author examines timely awareness as a competitive advantage of a provider of building market, because providing the firm management with analytical conclusions about the change of marketing environment or efficiency of marketing instruments assists the decline of risk at making administrative decisions and perfection of the system of marketing management.
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