The Influence Of Corporate Resources And Value Creation On Business Performance A Research On Rural Bank Owned City District Government Of West Java And Banten Indonesia

Abstract The Services Industries of Rural Bank in Banten and West Java are facing problems of poor business performance due to the value creation which is not optimally running and a low ownership of corporate resources. Research objectives are to obtain the results of a study of the influence of corporate resources and the value creation on the business performance in banking service industries of Rural Banks in Banten and West Java. The method used are descriptive and explanatory survey. The unit of analysis is companies of Rural Banks in Banten and West Java. Time horizon in is cross-sectional where the study was conducted in one time simultaneously.. Data were analyzed using descriptive and quantitative. Hypothesis testing was utilized by PLS model Partial Least Square. The research findings has revealed that the management of Rural Banks in Banten and West Java not yet have sufficient resources and have not developed a good value creation for improving business performance. There is a simultaneous influence of corporate resources and the value creation on the business performance. The influence of value creation was more dominant than the corporate resources in improving business performance.