Balanced Scorecard A Paradigm Measure Of Business Strategy And Firm Performance
Journal: International Journal of Scientific & Technology Research (Vol.2, No. 4)Publication Date: 2013-04-25
Authors : Asa Romeo Asa; Navneel Shalendra Prasad; Maw Maw Htay;
Page : 121-125
Keywords : Keywords - Balanced Scorecard; Business Strategy; Firm Performance; Innovation; Knowledge; Competitive Advantage; Profitability;
Abstract
Abstract - Due to intensity of characteristics comprised in todays globalized markets whereby companies face fierce competition on a global scale which compel them to drive strategy to achieve firm performance objectives such as long-term profitability and customer loyalty. Balanced scorecard has become increasingly important strategic management tool that translates visions into profitable actions particularly focusing on intangible assets such innovation value chain employee skills and knowledge levels customer and supplier relationships which are critical in providing the much-needed cutting-edge to an organizational setting. Therefore this theoretical paper attempts to ascertain whether the implementation of a balanced scorecard as a paradigm measurement tool contributes to the improvement and synergy of business strategy and firm performance.
Other Latest Articles
- Scale-Free First Return Probability An Extensive Investigation
- Hydrochemical Investigation Of Groundwater In Some Parts Of Thanthoni And Karur Region Tamilnadu India
- Solubility And Conductivity Study Of Li- Picrate In PCTHF Mixture In Different Temperature
- Examining The Undergraduate Construction Technology Students Use Of Computer And Internet In UEW A Structural Equation Modelling Approach
- Varietal Susceptibility Of Cowpea Vigna Unguiculata L. To The Storage Beetle Callosobruchus Maculatus F. Coleoptera Bruchidae
Last modified: 2013-08-10 23:33:59