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THE METHODOLOGY AND BASIC PROCEDURES OF IDENTIFICATION OF THE MARKET COMPETITION INTENSITY
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 2)Publication Date: 2015-10-31
Authors : Andrey Kataev; Ukraine;
Page : 2.1-2.9
Keywords : Competition; marketing research of competition; competition intensity; market concentration indexes; standard index of market concentration; Herfindahl-Hirschman Index.;
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Abstract
The article presents the content of the fundamental marketing category ?competition? and identifies its specific characteristics. It describes in detail the basic methodological procedures of competition intensity evaluation, which are based on the use of market concentration indexes.
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Last modified: 2015-11-14 05:43:20