The Effect of Motivation on Purchasing Intention of Online Games and Virtual Items Provided By Online Game Provider
Journal: Communication and Information Technology Journal (Vol.8, No. 1)Publication Date: 2014-05-29
Authors : Sisca Stefany;
Page : 20-25
Keywords : Online games SEM virtual items Purchase behavior perfect world;
Abstract
The development of online games is so high that leads many companies to compose games. To increase competitiveness, extra service is needed for the customers. Before giving service, online games provider has to know what factor that motivates player to buy online games and virtual items that are presented in order to increase competitiveness. The research is done by using case of online games perfect world, where the area of respondents is Jakarta and the age ranges between 15 to 24. This research involves survey for 186 respondents in which 30 respondents are for pilot test while 156 are for actual test. The data processing is used SEM which the measurement variables consist of effort expectancy, performance expectancy, perceived value, enjoyment story, enjoyment length, enjoyment graphic, enjoyment control, customization, purchase intention and actual purchase behavior. The result of research shows that motivation factor that has high effect to purchase intention is perceived value, enjoyment story, enjoyment length, enjoyment control and customization. While, purchase intention affects actual purchase behavior significantly.
Other Latest Articles
- Usability Testing of Virtual Keyboard in Touch Screen with Questionnaire Method
- SKILLS MANAGEMENT SYSTEM AS A TOOL FOR STRATEGIC WORKFORCE PLANNING
- The Effect of Lecturers Professionalism and Students Study Interest and Motivation on Academic Achievement of Bachelor Degree Student in Online Learning in Binus University
- Measurement of Application of ISO 27001 of Customer Cellular Card Confidentiality Data in PT. XYZ Area Jakarta
- Cloud Computing Adoption Strategies at PT Taspen Indonesia, Tbk
Last modified: 2015-11-17 11:47:30