PERANCANGAN E-CRM PADA PT ZERO CELCIUS INDONESIA

Aims of this article is to analyze and design an appropriate system to help PT Zero Celcius Indonesia in offering service to their customers, those are to keep a good relationship and communication and also to obtain information as needed. Research methods used were library study, customers needs analysis, designing and creating of e-CRM system, programming, and system testing as suggested. Result company was that the current CRM system indicated only run by limited company staffs, whereas the clients owned by company were considered quite many. Therefore, a CRM based on web or also known as e-CRM was being created. The conclusion clarifies that because of e-CRM, a better service to the customers will be more focus and a relationship between company and customers can be closer; not only as market subjects, but as colleagues also.