Public Relations dan Masyarakat dalam Memacu Pertumbuhan Pariwisata
Journal: Humaniora (Vol.6, No. 2)Publication Date: 2015-04-29
Authors : Yuanita Safitri;
Page : 230-239
Keywords : public relations; tourism;
Abstract
Tourism is an important determinant for a regions economic growththe higher income from tourism, the higher its gross regional domestic product. To be successful in exposing potential tourism sites, a region does not only depend on the beauty of the nature but also how to access the sites, on-site accommodation and the mutual relationship between local government and local community.The fact is many regions have difficulties in developing mutual relationship between local government and local community. It means what most important is how the tourism industry is being managed. One most important aspect of managing the tourism industry is the cooperation and communication between the local community and the government. This article aims to discuss how public relations and the local community work to stimulate tourism growth in a synergy. Using descriptive qualitative method, this article recommends a model of communication strategyin which the local community serves mainly as the tourisms public relation agents, and also serves as a reference method in evaluating a local governments communication strategies in regional tourism industry.
Other Latest Articles
- Nasionalisme di Era Internet
- The Influence of Shaolin Teaching to Houjie`s Personality Change in Shaolin Film (2011)
- Praktik Demokrasi Pasca-Pemilu di Tingkat Lokal: Preferensi para Aktor Elite dalam Perspektif Teori Pilihan Rasional
- Tinjauan Ikonografi pada Lukisan Hidup ini Indah apapun Keadaannya
- The Structural Analysis of Pan`s Labyrinth by Guillermo Del Toro as a Fantastic Film
Last modified: 2015-11-17 13:46:58