ResearchBib Share Your Research, Maximize Your Social Impacts
Sign for Notice Everyday Sign up >> Login

Strategi Reputation Marketing untuk Mendapatkan Awareness Khalayak Radio (Studi Kasus: 97.5 Fm Motion Radio Jakarta)

Journal: Humaniora (Vol.4, No. 1)

Publication Date:

Authors : ;

Page : 632-639

Keywords : reputation marketing; manajemen media massa; awareness; public awareness; radio;

Source : Downloadexternal Find it from : Google Scholarexternal

Abstract

The research aims to know the implication of reputation marketing strategy in Broadcast Media Management, how the Reputation Marketing impacts the improvement of Audience awareness. This is a descriptive research using qualitative approach with the methodology of observant participatory. The result is that Reputation Marketing is essential to be conducted specially in new radio station to get attention of audiences. As the result, its increasing the awareness of the radio station and benefit for the radio station is because the increase of the numbers of advertisers.

Last modified: 2015-11-17 13:54:26